Prostorová analýza trhu obslužných center

Spatial market analysis means that the spatial relations among the places of demand and supply are investigated. Customers, as well as managers of distribution, shopping or service centres are interested in such an analysis. A customer wants to find, where is the nearest centre or where is the best centre from his point of view. A management asks, where are customers, where are competitors, what area is or is not influenced by the existing centres and the answers can help in finding the best places regarding future investment. Spatial analysis can be made using selected GIS tools, especially distance analysis. The paper presents these tools in a case study of Automatic Teller Machines (ATMs) in the city of Žilina.